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Why B2B
Launched in September of 2001, Berks County's is the fastest growing edition of Keyword Communication's Business2Business publications which include unique B2B editions in Lancaster and Chester Counties.
Each month Berks Business2Business delivers in-depth analysis of the strategic and tactical managerial issues which are challenging area executives. Berks Business2Business is a lively, accessible magazine designed to hold the attention of the market's busiest people — its decision makers.
Circulation
Well in excess of 7,000 precisely selected executives receive the Berks edition each month. Business2Business has painstakingly prepared a targeted portfolio of qualified recipients through a merging and culling of lists we've obtained from Dun & Bradstreet and vital area business, professional, and social organizations. Then, to enrich this core of mid-sized and large enterprise executives, we continually invite subscription nominations from our readership. We're confident that no one has a more effective Berks County database concentrated in this market. In addition we discretely distribute limited numbers of complimentary monthly copies through various up-market, high traffic settings like finer bookstores, key business associations, elegant hospitality sites and some institutions of higher education.
Pass-along Readership
Since our content is analytical rather than breaking news, it has a shelf life that encourages both archiving and pass-along readership. With approximately three readers per issue, we can project well over 21,000 Berks readers. Collections of recent and past Berks Business2Business Magazines have found a home atop the county's foremost credenzas.
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Editorial Calendar
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Month
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Feature
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Space
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Material
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JANUARY
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FINANCIAL
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12/5
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12/15
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FEBRUARY
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RESIDENTIAL
CONSTRUCTION
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1/5
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1/15
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MARCH
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BIZ/TECH
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2/5
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2/15
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APRIL
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AGRICULTURE
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3/5
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3/15
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MAY
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HEALTH/WELLNESS
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4/5
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4/15
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JUNE
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COMMERCIAL/CONSTR.
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5/5
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5/15
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JULY
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TRAINING
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6/5
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6/15
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AUGUST
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BUSINESS PHILANTHROPY
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7/5
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7/15
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SEPTEMBER
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TECH/SCIENCE
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8/5
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8/15
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OCTOBER
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ARTS/CULTURE
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9/5
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9/15
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NOVEMBER
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TRAINING
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10/5
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10/15
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DECEMBER
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HEALTH/WELLNESS
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11/5
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11/15
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Submitting Ideas & Articles
The best topics come from the people interested in them. The focus/cover story each month is frequently the result of suggestions from Berks County executives who want input on some common problem. Our technical writers are eager for ideas. It's rewarding to have readers think of our articles as lively consultant reports on current issues. Have a suggestion or input? Click on the "Feedback" link on the right.
And many of our most interesting features are written by Berks County executives with a desire to share what they've learned. If you have an idea for an article, click on the "Submissions" link and follow the directions. These contributions are an important reason why Berks Business2Business is thought of as monthly thinking, about business.
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Advertising Power
With editorial content carefully married to the interests of our influential readership, Berks Business2Business delivers an efficient advertising platform. In terms of cost per thousand, no other media provides a more powerful vehicle to advertisers with a message for the up-market readers. Readers who make key buying decisions in Berks County businesses, non-profit associations and governments.
While no two editions of Business2Business are the same, and while each has different stories and considers different questions with its own profiles of key business leaders, hot enterprises, cool executive dining sites, issues and trends, there is one thing they share. For a regional advertiser, each edition has an ability to compliment its neighbor. Synergy sings from the efficiencies of running an advertisement in multiple markets. For more information on the effectiveness of Berks Business2Business and beyond, click on the "Advertising" link, or contact our Berks County Advertising Executive, Jennifer Crow.
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Berks County Account Executive
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Tamara
Sheesley: "Advertising is simple really,"
Tammy taps a four color ad-proof on her desk. "To be effective,
a display like this has to get in front of the right people,
grab their attention, then move them to action. And that's
why I enjoy working here so much. I can put my clients'
message in front of thousands of key decision makers every
month. We're pretty unique, no one else can do it as effectively
or as inexpensively." Tammy likes working with people. "What
I do is make businesses more successful." And she's been
working at making others successful ever since she left
West Virginia University and started contributing to the
success of her three children: Alex, Kylie and Cole. "There's
no better management training program than parenthood,"
she says happily. "It prepares you for so much." And her
business experience reinforced and validated her conclusions
about the value of home-management training.
"In a way, I'm an investment manager really. My clients
are investing in the capitalization of their brands while
supporting specific marketing objectives. We're a part of
their marketing portfolio and it's my job to make sure they
get the greatest return from our part of their effort. "
Tammy reinforces her ideas and strategies through continuing
university course wor where she takes economics and business
courses. "I'm working for important business publications,"
she explains. "So I stay on top of business. When you're
clients are at the cutting edge, you've got to be current
or get cut yourself."
A former state champion runner, Tammy still does a wide
range of sports, including a starting position on a feisty
soccer team. "Family, fitness and professional challenge
all mesh so well," she says. "I'm blessed to have all three
working for me." And that's a refreshing attitude for a
woman who works so hard for each of them.
Email: tsb@keywordcomm.com
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Coverage
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