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Why B2B
Launched in June of 2002, Chester County's is the youngest edition of Keyword Communication's Business2Business publications which include editions in Lancaster and Berks Counties.
Each month Chester County Business2Business delivers in-depth analysis of strategic and tactical managerial issues challenging area executives. Chester County Business2Business is a lively, accessible magazine designed to hold the attention of the market's busiest people - its decision makers.
Circulation
Well in excess of 7,000 precisely selected executives receive the Chester County edition each month. Business2Business has painstakingly prepared a targeted portfolio of qualified recipients through a merging and culling of lists we've obtained from Dun & Bradstreet and vital area business, professional, and social organizations. Then, to enrich this core of mid-sized and large enterprise executives, we continually invite subscription nominations from our readership. We're confident that no one has a more effective Chester County database concentrated upon this market. In addition we discretely distribute limited numbers of complimentary monthly copies through various decision-maker settings like the finer bookstores, key business associations, elegant hospitality sites and select institutions of higher education.
Pass-along Readership
Since our content is analytical rather than breaking news, it has a shelf life that encourages both archiving and pass-along readership. With approximately three readers per issue, we can project well over 21,000 Chester County readers. Collections of recent and past Chester County Business2Business Magazines have found a home atop the county's foremost credenzas.
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Editorial Calendar
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Month
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Feature
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Space
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Material
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JANUARY
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FINANCIAL
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12/5
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12/15
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FEBRUARY
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RESIDENTIAL
CONSTRUCTION
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1/5
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1/15
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MARCH
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BIZ/TECH
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2/5
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2/15
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APRIL
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AGRICULTURE
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3/5
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3/15
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MAY
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HEALTH/WELLNESS
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4/5
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4/15
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JUNE
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COMMERCIAL/CONSTR.
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5/5
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5/15
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JULY
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TRAINING
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6/5
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6/15
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AUGUST
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BUSINESS PHILANTHROPY
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7/5
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7/15
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SEPTEMBER
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TECH/SCIENCE
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8/5
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8/15
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OCTOBER
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ARTS/CULTURE
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9/5
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9/15
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NOVEMBER
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TRAINING
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10/5
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10/15
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DECEMBER
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HEALTH/WELLNESS
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11/5
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11/15
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Submitting Ideas & Articles
The best topics come from the people interested in them. The focus/cover story each month is frequently the result of suggestions from Chester County executives who want input on some common problem. Our technical writers are eager for ideas. It's rewarding to have readers think of our articles as lively consultant reports on current issues. Have a suggestion or input? Click on the "Feedback" link on the right.
And many of our most interesting features are written by Chester County executives with a desire to share what they've learned. If you have an idea for an article, click on the "Submissions" link and follow the directions. These contributions are an important reason why Chester County Business2Business is thought of as monthly thinking, about business.
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Advertising Power
With editorial content carefully married to the interests of our influential readership, Chester County Business2Business delivers an efficient advertising platform. In terms of cost per thousand, no other media provides a more powerful vehicle to advertisers with a message for the up-market readers — Readers who make the key buying decisions in Chester County businesses, non-profit associations and governments.
While no two editions of Business2Business are the same, and while each has different stories and considers different questions with its own profiles of key business leaders, hot enterprises, cool executive dining sites, issues and trends, there is one thing they share. For a regional advertiser, each edition has an ability to compliment its neighbor. Synergy sings from the efficiencies of running an advertisement in multiple markets. For more information on the effectiveness of Chester County Business2Business and beyond, click on the "Advertising" link, or contact our Chester County Account Executive, Sara Roberts.
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Chester County Account Executive
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